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Brain Behind strengthens regional purchasing power by enabling digital voucher solutions that ensure money stays within the local economy.

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Hans im Glück

Project Type
Vouchers and Customer Loyalty in Hospitality
Start
2020
Number of Partners
90

Project Overview

A holistic voucher solution was implemented for all approximately 90 HANS IM GLÜCK locations. In addition to classic gift cards, the focus is especially on the mobile voucher: it can be easily loaded onto a smartphone and integrated directly into the wallet – ideal as a digital goodie for guests or for fast service recovery.

The solution works across all locations and, as part of expansion – for example into Switzerland – also supports multiple currencies. Vouchers can be loaded and redeemed flexibly via existing payment terminals, web terminal or app.

The result is a seamless, cross-channel voucher platform that offers maximum flexibility, simplifies processes and at the same time strengthens customer loyalty in a sustainable way.

 

Key benefits at a glance:

  • Holistic voucher solution for around 90 locations
  • Combination of classic gift cards and mobile vouchers
  • Mobile vouchers can be integrated directly into smartphones & wallets
  • Ideal for goodies, promotions and service recovery
  • Cross-location use across all sites
  • Support for multiple currencies (e.g. Switzerland expansion)
  • Loading and redemption via POS terminals, web terminal and app
  • Seamless omnichannel use across all touchpoints
  • Strengthened customer loyalty and operational efficiency