More Purchasing Power. More Regionality.
More Impact.
More Local Revenue
Money stays in the region instead of flowing to major online corporations.
Revitalised Town Centres
Voucher users discover new shops
Stronger Customer Loyalty
Customers return more often
Immediate Liquidity
The voucher is paid for before it is redeemed
Questions? We would love to hear from you Let’s Talk
Project Process
Thoughtful and structured planning is essential for the success of a regional voucher card, as it aligns all relevant aspects – from technology and partners to marketing and operations – and ensures sustainable implementation.
Project Implementation
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Strategy & Concept
- Definition of goals (e.g. retaining regional purchasing power, revitalising town centres)
- Definition of target groups (citizens, companies, tourism)
- Business model (commission, fees, municipality funding)
- Legal & tax matters (VAT, voucher type, compliance)
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Partner & Network Development
- Acquisition of acceptance partners (retail, hospitality, services)
- Development of a presentation with arguments for acceptance partners
- Definition of participation terms for acceptance partners
- Training for merchants (acceptance, processing)
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Technical Implementation
- Integration into existing POS terminals. Collection of terminal IDs
- Design of customer portal and invoice template
- Design of the voucher card (regional branding)
- Legal & tax matters (VAT, voucher type, compliance)
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Marketing & Launch
- Campaign: “Buy Local” / “We for the Region”
- Social media, posters, events, PR activities
- Launch event with local businesses
- Ongoing support for merchants & customers
Brain Behind offers not only technology, but a complete end-to-end setup – from concept and implementation to operations.
- Experience with POS integration & closed-loop systems
- Use of existing infrastructure → no expensive hardware investments
- Automatic settlement between individual acceptance partners
- Scalable, future-proof platform
- Focus on PCI-DSS, data protection (GDPR)
- Secure transaction processing
- ISO 27001, ISO 22301 certified
- Reliable partner for regulated environments
- Collaboration with PSPs, banks & international payment players
- Fast access to existing merchant networks such as Rewe, SPAR, MPreis, Intersport, Deichmann, ...
- Over 90% coverage of all payment terminal provider available in Austria.
- Fast go-live through proven systems
- Efficient processes → lower costs
- Sustainable increase in regional purchasing power
- Specialisation in local voucher & payment systems
- Understanding of municipalities, cities & regional economies
Find answers to the most frequently asked questions
The card works like a payment method within a closed-loop system
and can be used directly on existing POS terminals – without any new hardware.
No. In most cases, existing terminals can be used,
as the solution is integrated via existing payment infrastructure.
This also reduces the training effort for acceptance partners at the same time.
Typically 3–6 months, depending on the number of partners, card production, technical setup and coordination processes.
Ideally, a decision should be made by May in order to be ready for the Christmas business of the same year.
We require a one-time setup fee to cover the initial implementation and finance day-to-day
operations through a combination of transaction and card management fees.
Thanks to its high degree of automation, ValueMaster is one of the most cost-effective payment systems on the market.
The card issuer can refinance the solution through regional funding programmes,
as well as through a freely definable commission per transaction.
Definitely. We meet the same security standards as banks and financial service providers (PCI-DSS). In addition, we are certified to ISO 27001 (information security) and ISO 22301 (business continuity). All data is processed at multiple locations within the EU in strict accordance with GDPR requirements.
Through proactive outreach by the municipality/project team and communication of the benefits (more revenue, new customers). Simple integration with minimal effort. If needed, we are happy to support you.