Brain Behind

One Card. One Region. Real Rewards.

Retain purchasing power within the region instead of losing it to global platforms.

Automatically reward local spending – no friction, no extra steps.

Works directly with existing cards and POS systems – no apps required.

Drive footfall and awareness through shared campaigns and regional reach.

Questions? Let’s talk. Let’s Talk

Card-linked loyalty connects payment cards, bank cards or digital wallets directly to rewards programmes – no apps, no stamps, no friction.

Every transaction triggers rewards in the background: points, cashback or discounts – fully embedded into the payment flow.

Define Vision & Concept
- Define target groups, use cases and a clear principle: “as simple as paying by card”.
- Use cases (Discount, Cashback, Points, Voucher)
- Clear principle: „as simple as paying by card“
Activate Partners & Region
- Onboard merchants, cities and stakeholders
- Communicate benefits (more frequency, additional turnover)
- Secure „lighthouse partners“
Design Business Model
- Funding model (e.g. merchant contribution, municipality, sponsors)
- Structure incentives (cashback, points, bonuses)
- Clear cost and revenue model
Onboarding & Setup
- Integrate merchants technically
- Provide training and simple processes
- Pilot phase with selected partners
Marketing & Launch
- Strong regional launch (online, POS and local media)
- Provide training and simple processes
- Pilot phase with selected partners
Betrieb & Optimierung
- Continuously manage campaigns
- Track KPIs (usage, revenue, redemption rate)
- Incorporate feedback from merchants and customers

Why Brain Behind?